If you read the ingredients on fruit snacks for kids they are the same thing for 1/5 the price per ounce. I have 3 kids so they are always around, and granola bars, the dry old fashiond kind. The price they charge for this new and improved stuff is way more then the improvment. Candy-chocolate, fig newtons, bananas, granola bars, all the old standbys are great. Why so much money for just a little improvment with these gel-packs.