I think this is appropriate:
Originally Posted by
carleton
The MASH crew (and that whole sneaker culture type scene) is very good at marketing, hype, and creating perceived value.
1) Make something that's ever so slightly different than an existing ubiquitous product.
2) Give it to some influential trend setters (AKA: The cool guys)
3) Make it "Limited Edition" to create a sense of urgency and value
4) Charge more money than the existing ubiquitous product to help create more perceived value (AKA: Hipster Tax).
5) Subtly hype the crap out of it via very visible "underground" blogs.
6) ???
7) Profit!!