Mike Martin?

I don't see how this would be relevant. I mean in terms of the nature of it. The sneaker culture is certainly about hype, promoting items that appreciate in value, and, of course, money and status.

I think Mash definitely gets a lot of hype. But that's not something you blame it for. People get hyped on things. I think the main difference here is that the Mash team really does ride. It's not about having expensive bikes, hyping it, and then bragging about it. It doesn't seem like the guys who collect these sneakers are great basketball players or anything. That's what I think sneaker culture is about, though I could be wrong. I was never into sneaker culture.