Okay, I read the thread and the annotated posts.

I don't really understand how that means Mash is like a sneaker culture. At the very least you can give them credit for being riders. It's not like any of that hypebeast kind of thing. From what I gather you take the perspective of how the public perceives and develops around Mash rather than Mash itself. I get it, people get hyped about **** and go ape **** over things. It happens in the whole fixed gear scene, not just to Mash. Note that there is no explicit Mash team. It's not like a skate team. That 'badass marketing' that you seemed so bitter about doesn't even really happen. I'm sorry they did the TOC in the name of Mash. Should they have done it not under the name of Mash? I can't believe you want to reduce that to a commercial marketing stunt.

To say that Mash and its creators make tons of money off of the project based on extreme marketing and other forms of selling out--this is just not true.

Sigh, this has turned into a Mash thread.