It looks like you're on the small chainring. Are you familiar with the trim function of your shifters that with a half-click, will move the FD slightly to the outside w/o upshifting to the big ring? If not, check it out. If you're familiar with it and it's rubbing even after trimming, then try tightening your FD with the barrel adjuster just a smidge to get it to move a bit more to the outside with the trim.

Or...interpret the rubbing noise as a signal that it's time to shift to the big ring.