Originally Posted by
rustybrown
One: It does make sense from a marketing standpoint. Rings true to their claim. Light and bubbly, unlike other beers. Yet, there is still a semblance of beer flavour.
Two: It's marketing. It does not have to make sense. Mash histogram = Wild Irish Rose red flavor in fancy packaging.
Yeah, but my point is some marketing claims are absurd. You and me both said it in our second points.