The just buy versus just build, I don't think suits everyone. I personally would like some middle ground. I would like to be able to take advantage of the bulk buying power on some components that I don't care "that" much about. Personally, that is why I went with IRO. Tony was able to give me pretty much the bike I wanted. Albeit, I want to swap out the stem and seatpost eventually, but I was thrilled to be able to get the cheap parts he had on hand at the moment I bought it.

Basically, his ala carte type buying process put me on the bike much faster and cheaper than had I attempted to build it myself.