Originally Posted by jacobs

I don't see why the "big" companies (Bianchi, Specialized, Fuji, etc etc) that make off the shelf track bikes don't have different "models" like cars do. Example:

Bianchi Pista
Bianchi Pista LE
Bianchi Pista SE

They could put tacky little gold decals like they do on cars, and upgrade the parts. Seems like they could make a killing by putting a Pista on the shelf with a Chris King Headset, Phil Wood/Mavic wheels, and good cranks for $1200. Most people upgrade that stuff later on anyway.