NO. Don't use crap like Febreze, and don't go to the laundry lady and don't dryclean.
If you can machine wash, do so, but do a presoak of white vinegar. Put the bag in a big basin/bucket with vinegar and water and let sit for several hours. It's the best deoderant out there. The smell of the vinegar itself fades after a short period of time.
You can get a gallon sized container for about 2 bucks at better supermarkets anywhere.
OR, if you're afraid of that, then you can soak in a solution of baking soda in water--overnight's good. Baking soda is a natural antibacterial and will kill all the stink-fostering bacteria. Same with vinegar.
One more option is Arm and Hammer's Washing Soda. Stuff's great. But it may cause any fabric to fade.
Stay away from commercial stuff--they actually aren't that effective, will only cover the smells and will eventually cause more stink.