I have found from my own experience that there is a major break in time for the saddle and your own body. That sensitive area of your body will toughen up. Secondly shed the briefs under the bicycle shorts, they will rub you raw and 3rd Chamois Butter(I think most bike shops sell it) helped me immensely, rub it generously into the chamois inside your bike shorts and on the appropriate area of your booty.