I personally love my Target bike.
Is it the absolute most awesome machine out there? No, it's a bicycle. It's a cheap bicycle at that, since I can't imagine paying $400 or more on a bicycle. I remember thinking there was no way my mom would buy it for me at nearly $200.
But it's got two wheels and rolls. It's comfortable enough for me, though I'm sure it could be better. It's something I could afford to learn on or crash without feeling like I just threw away money. I can fiddle with things without worrying about breaking something. Sure I need to tighten up my kickstand a bunch when it comes loose, and maybe give a tiny twist to the derailleur screw. But it's a bike I can play with and ride that makes me happy. With homemade streamers.
Perhaps if I could walk into a bike shop and not be intimidated right off the bat by people or price tags, I might shop there. If I ever want another bicycle it might happen. But for now, this bike is great, and I'll keep on pedaling.