Originally Posted by
Steely Dan
need and want are two different things. i commute by bike 14 miles each way to work everyday. i doubt there are many colleges in the country where a student can't find any affordable housing within a 14 mile radius of campus. many students may not WANT to ride a bike that distance to class everyday, but that hardly makes car ownership a NEED for most able-bodied college students.
and let's not forget about public transit/campus shuttles that exists to one degree or another in most college towns/cities.
Since the ad directly targets cyclists, I'm assuming their target audience is 'college students who live within 2 miles of campus'.
The only reason anyone at PSU (that's Penn State Univ., for K'Tesh) would need a car is if they live somewhere not well-serviced by intercity bus service, which doesn't include Philadelphia, NYC, Pittsburgh, etc.