As people have said, the ad is wrong for many reasons. Beyond the fact that I think on most campuses cycling is considered to be pretty cool, even if it is not, GM's effort to make their cars look good by making cycling look bad is just pathetic. The issue to me isn't whether or not someone needs a car. If someone does, then they can buy one. The issue is trying to put down an activity that is good in so many different ways in order to promote your own product. (Generally speaking, I think that if you have to promote your product by saying a different product stinks, your product most likely isn't particularly good. It is even worse when you are trying to put down an alternative that is unquestionably a good thing.)