Interesting.

My take on things is colored by my world view and maybe a little of seeing what I want to see.

What I've been noticing though, at least in this urban area, is that getting around by bike is becoming more and more main stream, - especially among younger people.

We have several recent college grads that work in our office who choose to ride to work. They're not part of some counter-culture movement. One was a cheerleader for cripes sake. They all appear to be relatively fashion conscious. If I had to guess, I'd say that their take on bikes is that they're cool. There are local bars that have tons of bikes crowded around them at night. Yeah, I realize that those are probably hipsters but you'd never have seen anything like that when I was that age.

So I'm wondering if GM has noticed this too and is a little worried, hence the add portraying bikes as dorky.

I think it's a little misguided and probably not very effective. I realize that for some students having a car is close to a necessity, but for a lot of kids having a car on campus is a huge PITA. Parking is generally scarce and the last thing most students need is a car payment anyway.