When I was in college, that ad would have totally appealed to me.

I had a bike as my primary transportation all through college. When I graduated I bought a new car and dumped the bike. I got married an moved to L.A. We couldn't afford a second car, so I ended up buying a new bike that first year. But even then I viewed it in utilitarian terms; it was a stopgap measure until we could get a second car. Once we got that car a couple years later, the bike hung from hooks in the garage for 20+ years.

I'm glad I'm riding again, but when you ride out of necessity because you can't afford a car, the allure of car ownership is strong. I frankly see nothing wrong with the ad.