Lots of money in cars, little in bikes. Advertisements push how great they are. No ads for bikes, so it's hard to compete.

Plus, high school students, which these college kids were a few years back, hate bikes--they all think cars are cool.

But, the college campus is where a bike is better and everyone knows it. Heck, walking is better than a car. GM is an idiot for trying to show that it's embarrassing to bicycle when car parking on large campuses are typically further away from classrooms than the kids dorms or apartments.