I think we're all over-reacting a bit here. Buying a new car after finishing up one's schooling, whether it be high school or university has been a rite of passage and part of the American dream for decades; they're just tapping into that. One can debate whether that should or shouldn't be what one aspires to, but I'd say it's a safe assumption that at some point in nearly everyone's young life, there was a car that they coveted, that they wanted so bad they could taste it (and go into debt for it). As bike commuters, that's not where we're at, but to be dismissive of someone else's aspirations is no more fair than for others to be dismissive of our aspirations, even if the end game is different. Furthermore, we look like the uppity a-holes that everyone already thinks we are by "being insulted" by some silly ad campaign. I'm not selling any of my bikes tomorrow to buy a car, GM or otherwise. I'm not so easily swayed by Madison Avenue that I have to find my self worth within their ideals or marketing schemes. Laugh it off.