Next thang you know, they'll be doing 8-bladed carbon spokes...or even worse...maybe a 3 bladed composite.
...which are all now pretty much universally regarded as having been Really Dumb Ideas.
I hadn't actually looked at the reviews for the I9's on
MTBR:
The spokes break easily. If you happen to bend your derailleur and your chain goes into your spokes, you'll be replacing most of them soon. Not great when each spoke costs $5 and are not trivial to get. I finally made a spoke guard (dork disc) and I still break spokes. When you do break spokes, they are a pain to replace.
I also broke a LOT of spokes; it seemed that once they got gouged w/ a rock they would break.
The wheel system is difficult to maintain even tension, truing precision is becomes more difficult as the wheels get older due to increased spoke wind up. The spokes break easily particularly once they are scored. Replacement spokes are only available from one source and all sizes are not always readily available.
People seem to have fewer problems with the 26" wheelsets. (And at least it's a good thing that I9's customer service is rated highly.)
I think I'll stick with handbuilt 32 3X with butted steel, thank you very much. And to the OP: King.