Korean marketing people might still need a bit of help with how to relate with world markets. It's just hard to believe that some of their brand names can ever be considered for use in countries like the US and in Europe. Like KIA is seen by some in the US as "Killed in Action". "Gold Star" just sounds old, passe and kinda tacky. "Samsung" just does not sound good to many ears outside of Korea. It does not seem to possitively hit the buyer psyche as much as the more cheerful sounding "Sony" does from Japan.
I do like "LG" (As in "Life's Good") but I was actually surprised it was Korean when I first heard of it, maybe because I was expecting the same as above.
I guess they are fortunate that the very good quality of their products these days do not need the support of a nice, catchy sounding name to be popular with the world market.
This "Benkay" bike, if it was meant for consumption outside of Korea, makes a good example os what I am talking about.
JMOs

Chombi