Orionz06
In what direction would you want your bike light to face. Forward in the direction of travel, yes? At faster speeds this light needs to shine further out.
so to answer your question about why not point it away from them.
How Do I explain this.... I want my light to shine in the direction of travel, and my direction of travel is at oncoming cars. So Why would I NOT want to apply a little bit of intelligence, engineering, and advanced technology into my bike light? Thus allowing me to maximize my riding speed and greatly increase the effective and useful light from a headlamp style bike light.
Because I ride in areas where there are no street lamps. and the moon doesn't shine every night of the month or through cloud cover. And I ride fast.