Idealic timing on this thread...21 days ago I won one for $2.43 shipped (counting two and change dollars worth of eBay Bux)-there's no brand name on it-to put on my son's 16" wheeled bike (he's but 9 years old,but is due a size upgrade soon),and it just came in Monday,installed Tuesday.

He'd wanted his own light,especially after having ridden in pitch black-dark last week with only my $8.95 headlight (from Target on clearance no less,came with tail light,teehee!) to ride home by. It's cheap-I didn't say inexpensive-cheaper thanany light I've ever seen,FWIW,but guess what...it works,which is what's important (especially the flashng mode,since we ride around town lots after he gets in from school). The OP's right,if one's gunna run inexpensive lights,why pay 2,3,4,5x as much for the same thing rebadged?

(HAVE to brag on the boy ),just what mileage he's ridden with me (ot counting his sister),that boy has ridden 156 miles on that little 16" wheeled Trek in the last 3 months (since we moved here)