The article is kind of a biased puff piece. There were many statements the author made in that article that made the company Campagnolo, or its president Valentino Campagnolo, sound pretty suspect in both reasoning and motivation behind its decision making and I really would've like to hear more of a critical analysis of some of these statements. But like I said the author is really only interested in putting Campagnolo on a pedestal and not really writing a neutral piece of literature.
No wonder it took them so long to develop an electronic group.
At least he admits it.
I don't even know where to begin on how impossible it is to compare Boeing's outsourcing with Campagnolo's in house manufacturing. Completely incompatible.
So basically FSA claims that it makes a lighter crank and Campagnolo wastes a huge amount of money and other people's time on a frivolous lawsuit that they end up losing.
Granted the price for this tool has come down, but it's still a $150 + tool.
My main issue with Campy is serviceability. Very few techs in America are familiar with Campagnolo. Also, sometimes the parts are tough to get (although not usually). Have you ever tried to deal with a warranty issue with Campy? I haven't, but I can't imagine that it's very easy given the 5 North American employees. Why should I care if Campy lasts longer when SRAM customer service is so awesome that they immediately send me a replacement part for any issue I have? Not that I'm convinced that Campy lasts any longer, I've seen people have way more issues with Campy components (mostly shifters and cranks) than with Shimano or even SRAM, which is impressive because I know so few people that use Campy.
I could go on and on but I've already wasted too much time.
With an argument like that, I'll state that I've been using SRAM Red since it came out in 2008. In fact, I have SRAM Red (or a mix of SRAM Red) on 3 bikes.
Since then I built up another bike with Campagnolo 11 (mostly SR/Record with Chorus Cassette and KMC X11SL chain).
Campagnolo 11 is superior in every way it's not even funny.