I don't follow the logic behind this decision.
All of the online shops that I've seen Surly products available from are merely the online arms of local brick and mortar shops.
True, people may be ordering from the shops with the best deals, but I don't see how that hurts Surly or local shops per se.
It's hard to imagine a shop that makes most of its money selling the somewhat eccentric Surly product line.
And as far as the liability issue is concerned, I'd give even money on whether any given consumer or shop employee is more likely to improperly install the wheels, handlebars, seatpost, and saddle, which is pretty much all that is required on any shipped complete.
Last edited by jwbnyc; 11-10-11 at 02:17 AM.