Originally Posted by
alpha_bravo
Electric and Italian just doesn't seem to go together for me...
I'm very curious as to why in a business sense Campagnolo went the electric shifting route. They already have a niche market and very loyal customer base. Even with the added feature of multiple shifts and 11 speeds (if that's a feature) I just don't see these groups selling. SRAM has an entire ad campaign now decrying electronic shifting. I'm surprised Campagnolo didn't jump on that wagon. Perhaps they've already invested too much R&D and felt they had to bring the product to light? The romantic in me wants to believe that they honestly see a practical advantage to electronic shifting and felt it would benefit the rider in the end. But I don't trust ANY company to think that altruistically...
One more question for anyone who may know, will Campagnolo's electric cable routing be compatible with Di2 frames?
campagnolo has been working on electronic shifting off and on since the 8spd era and in 2005 their prototype group saw the professional circuit. i think they actually see an advantage.
all the reports i have read say that the wire routing (but not the wires) is compatible with existing di2 frames. looking at the erlier prototypes it apppears they modified the routing with this in mind.