It's interesting to hear some of the opinions on REI. Here in NoVA, REI sponsors many of the trail maintenance and clean up projects at the local parks, they also give out free clinics on basic bike riding and maintenance and other outdoor activities. It's founders climbs a mountain or two. People I know who work there are very into outdoor activities: climbing, hiking, biking, kayaking etc. I'm sure it's the same for Walmart or department stores employee.