That is right. My roommate and I went in to get Ironman bikes. He ordered his for $698, a yellow-white 87 Expert he still has, and he had to pay extra for white Looks. I walked out with a very slightly used Trek 510 for $350, bummed to the max. That shop is still there, and I've not doubt they'd service the bike if he asked them to. He's had it hanging in his garage, and after two sweeps by local burglars, the Ironman is still there, and the Wal-Mart bikes have been stolen twice.