It didn't come across as a Cinelli copy to me.
However, the detailing on it is pretty outstanding. It's engraved everywhere, if you see it in real life.
They have a few really cool Superb branded frames in the store.

The same owners of Cambridge Bicycles, which is more of a standard shop- but great service and selection.
Superb is smaller and more of a speciality place, for fixed guys. They also have Linus and the more niche stuff (some cool Japanese gear when I was there).

Would love to have a Superb frame.