Without starting a debate on financial responsibility, I'd like to say that some people would rather have a $20k car and a $10k bike than just a $30k car. If it brings someone pride and joy and motivates them to ride more, there's nothing wrong with spending that kind of $ on a bike. People spend a lot more on silly things that don't benefit their health whatsoever. Hell, some people can blow $10k on beer and pot in a year. It's all about what you value and what you want to spend your money on.