Both are about the same as far as I'm concerned. They may even be manufactured by the same company and private labeled for the company offering them for sale. I bought a similar kit when I started years ago and would advise against either of them. The reason is that the kit is a general purpose kit with a little bit of everything which means it will include tools you will never use along with those that you will. In order to provide all of this variety, quality is compromised and the ones you use may not perform as well as others available on the market or will need replacement before long. In the end, you will spend just as much on a collection of tools that are usefull to you because you will buy these replacements and others that you find you need.
The better way to begin is to get a few tools of decent quality specific to the jobs you will perform. Some tools are not bike specific like screw drivers, ball end allen wrenches etc and can be bought at hardware stores and home centers quite reasonably. Add other tools as you need to and in a couple of season, you will have spent no more than this path but you will own better tools without the waste of tools you never use. Also, buy your tools locally when you can. your local bike shop owner has a finacial commitment and local payrol to meet so support him when you can.