AND FURTHERMORE!
(now that I've got my dudgeon up to a good head of steam)

What are they doing that Raleigh et. al. weren't doing cheaper and better in 1953?! GRRRR.... This really, really grinds my gears. I agree, anything that gets more people on sensible bikes is a good thing. I just resent the appropriation of something that was never intended to be "fashionable," at least not in this sense. It reeks of a pretension that is unbelievably shallow.