On the other hand...

"Velorbis bicycles were part of a historic day in Copenhagen politics when Denmark's first ever female prime minister, Helle Thorning-Schmidt met with the Queen to ask to form a government. All ministers from the Liberal party - De Radikale Venstre - who are part of Denmark's new coalition government, decided to arrive in style at the Queen's residence on Velorbis Victoria Classic ladies and Velorbis Churchill Classic gents bicycles. It was an entrance to remember and highlights perfectly the chic cycling culture that Danes of all professions and walks of life hold close to their hearts as part of their everyday lifestyles. The new government has announced that it will integrate green policies as a main element of their administration in order to make Copenhagen even more bicycle friendly."

Sure, there's an off-putting trendiness to all this- but I wouldn't mind seeing a new Congress riding to the Capitol en-masse on new Schwinns. Industries are always going to ramp up whatever fashion advertising they think will sell product, but I suspect most Danes who buy those bikes will be riding them, not posing next to them. And the fact that the site is in English makes me wonder if it was created primarily to troll for the American market. I wonder what Velouria (lovelybike blog) would make of all this, seems right up her alley.