Egads! All the co-op wheels are backwards! Those wheels are unsafe!

Here are some of my wheels' situations:

Suntour XC Pro, Campy Record and Shimano 105 all readable through the hole, right reading while viewing from the back of the bike.

Factory built 1996ish 105 and 1999 LX hub labels don't even come close to pointing at the valve hole

Suntour Cyclone hub label about 90° off from valve hole. I always assumed those were handbuilt because of the radial NDS but man, what shoddy workmanship.

Factory built 1996 LX hubs have the writing going around the hub shell. It all faces the NDS. Seems like you might as well make the rim sticker face NDS also but it's facing drive side as per custom.