wait, which way is the hub label supposed to be facing? As I said before, I would be deeply embarrassed if a wheel I built was asymmetric, but the label orientation seems to be nonsense to me. I bought a wheel on CL that had been built by one of the local shop rats. I didn't even think to check it out because it was a weak moment. Everything was lined up properly, but the tension was too low and the aluminum nipples had locked up when one of the spokes broke. Everything but the hub ended up in the metals recycling bin.