The worst part of this, beyond the abject stupidity of the Volagi guys, is that most probably Specialized is right and will win. But in the court of public (or cyclist) opinion, they lose.
Had the Volagi guys been a bit more astute, there might be another fine bike builder out there competing with Specialized. But - from the wealth of information here on BF - it appears the Volagi guys made all the wrong moves.