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Old 01-09-12 | 11:53 PM
  #199  
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Jed19
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Joined: Oct 2004
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Originally Posted by Kind of Blued
You're assuming that it makes a lick of difference.

There's really no knowing how this will go without knowing the language of the agreement they signed while with Specialized, what specifically Specialized is considering "stolen technical aspects", and how long Volagi can hold out financially. Depending on how you look at it (fortunately or unfortunately), I think that last point is the most relevant. Considering that the preliminary injunction was dismissed, I'd guess that Specialized is indeed, to answer the question, playing the big business courtroom bully card in the hopes that they kill this thing as cheaply and absolutely as possible.

I remember the first time I saw a Volagi it reminded me more of a GT frame than anything else, but it seemed like the first "breath of fresh air" that I'd experienced in the road bike world in quite a while. From a legal standpoint, that means nothing, but I do hope, however, that Volagi gets tons of press over this, Specialized gets negative press, and ends up cutting a hefty check for attorney's fees, even though I do like (and own) Specialized products.

Nevertheless, I seem to remember seeing the phrase "innovate or die" on Specialized frames. This suit comes off as a really repugnant move, and I might remember it next time I buy a bike.
I think most of us agree that the suit is a kinda pre-emptive shot accross the bow of current Specialized employees who are talented and might be tempted to get fresh with ideas they might have about bikes and cycling products. If that is indeed the case, then cutting a hefty check to attorneys (to fight this case and establish their line in the sand) might not be the most expensive proposition.

The negative publicity? Well, I'll take money (profits) over negative publicity anyday. Especially, if my products are already well established and popular in the marketplace. You can always spend a little bit more to hire talented PR/marketing people to lead a publicity makeover.
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