Originally Posted by Debusama

Under $5000! well I guess it's cheap then. Mechanical Ultegra bikes are $2500-$3000, So you're still paying about $1500 more for Di. I don't think that will be the case in a few years. If electronic shifting does fully catch on, mechanical systems will become dirt cheap, and Di systems will come down to current mechanical price levels. It will have to. Everyone has their limits for how much they are willing to pay for a bike, an for the vast majority of cyclists, even dedicated amateur racers, it's less than what Ultegra Di2 bikes are selling for. Most consumer's bike budgets aren't going change because of digital shifting. As soon as manufacturers can tap into the $2,000 to $3,000 market, or the $1,000, they will.