With my wife it's a matter of equals. When I bought my Stumpjumper years ago my wife asked what was wrong with my hybrid. Told her need for off road and eventually she went with me and she ended up with a Cannondale F700. Bought a 2011 Synapse 6 and just to take the edge off told her it was $1M less than I actually paid. It just makes like easier and she will not go on a road bike. She always ends up on the plus side when you add the cost of her handbags and shoes. LOL