I'll spend 40-60 depending on how cool it looks. If I'm out of town and I go to a nice shop and their club/shop jersey is something I like I'll pick it up (ive regretted not getting some) just because they will be unique to my area. I bought most of my start up stuff from Bonk...but now that I'm to a point where I can diversify and don't need the little stuff I can focus more on quality of quanitity. (before I had 1 jersey for the week and 1 pair of shorts, now I have 2 bibs 3 shorts 5 jerseys)