hmmm this bike is a 2009. it did come with ultegra rims.

from: http://sheldonbrown.com/dura-ace.html


2003 7800
10 speed, Hollowtech II Two Piece crank/bottom bracket
The 7800 hubs had an aluminum body, with taller-than-normal splines. Only compatible with 10 speed cassettes

2008 7850
7850 Freehub with titanium body, goes back to standard cassette dimensions; larger-diameter spline system between cassette body and hub shell, accepts all Hyperglide cassettes: 7-. 8-. 9- & 10-speed.


Maybe my 2009 bike had 2007 components slipped on it?