Originally Posted by
dnuzzomueller
Sorry but I cannot seem to see a lack of an electronic groupset in the light of a clearly very refined mechanical groupset any sort of "missing the mark". If you think you can hit your market with a superior product then your competitors then go for it.
There. You hit on the problem. SRAM has always been the crudest, least refined cable-actuated system. It still is. SRAM has never produced a refined product. SRAM means loud shifts from very firm lever pushes (in one direction). A lot of people like it that way. They dont like the snick-snick refined shifts that Shimano's cable-actuated shifters supply. Is it lighter? Yes. But if you're already at the UCI limit, lighter doesn't help.
With this groupset, SRAM is still targeting the best 2007 competition. Things have changed and left SRAM behind.