Originally Posted by dnuzzomueller

I feel that people are putting too much weight into the concept of going to an electronic system. First off SRAM has always been a fan of saying they have the lightest groupset. Sorry but due to battery and servo requirements current and quite possibly MANY future generations of the electronic groups will continue to be heavier then their cable actuated counterparts. What SRAM is doing is refining a technology to a further and further degree, electronic shifting is another technology all together.

Say what you want but the fact that it looks like they have just produced probably one of the best cable actuated systems WITH hydraulic brake possibilities (Lets not forget that Hydraulics can offer even MORE weight savings, eliminate cable stretch and are not affected by weather, a few of the advantages of electronic right there, and yes I know the drawbacks). Going to 11 speed seems to be getting redundant in the technology wars. I am sorry but at this point an extra gear is just not a true performance enhancement, there are ALOT of 10 speed components out there right now, 11 speed makes life harder for the average mechanic, they are staying with a market that has a good base, not trying to force a new product line entirely down people's throats. Want to run one of your older 10 speed cassettes, chains, use your old chain tool? Chain Whip? quick links? Wheels? Sure!

Sorry but I cannot seem to see a lack of an electronic groupset in the light of a clearly very refined mechanical groupset any sort of "missing the mark". If you think you can hit your market with a superior product then your competitors then go for it.