Seriously? White tape is hard to keep clean?

I ride my bike in all sorts of weather, often in a pace line, literally showered in muck. I get my fair share of flats. Yes, I do wipe my bike down following most dirty rides. After a few thousand miles, the white Deda tape is a little grungy, but I'll tell you what - after I replacing cables last month, that tape was wrapped right back on. The nicks and scuffs dished out by riding are a lot more unsightly than the slight grime.