I love how a guy with a carbon fiber aero prosthetic leg could fly past us on the street, and the first thing we'd all think is, "What brand of crank is that?"
A few years ago at burning man a buddy of mine was hanging around when a beautiful woman, completely naked, comes riding right past on a bike. His wife says, "WOW, look at that!" and he says, "I KNOW! You don't usually see '32 Schwinns in that good of shape!"
He still gets crap for it.
peace,
sam