I have a feeling that if the product was almost complete they'd ship it. But if it really has wide variances in power readings they can't ship it. The first thing someone is going to do is to put the pedals on an SRM crank and compare power outputs. If it's off by more than 5% then the sales of the pedals will drop through the floor.

I agree that a $999 price tag would allow them to dominate the market. If you subtract the price of the pedals - about $200 say - it leaves $800 for the powermeter part of it.

If they could get a power meter down to the $500-750 range it'd be a game closer. Garmin is selling computer heads that cost that much - to get a power meter for the price of a well used now-obsolete wired SRM... that would be spectacular.