Originally Posted by
Bacciagalupe
They might have been shocked and surprised that you believed they could do it cheaper.

They're almost certainly already using Foxconn or a similar manufacturer, and have lots of R&D to pay off. It's going to be awhile before they can knock 30% off the list price.
By the way, the iBike "power meters" are also well under the $1000 price point, and haven't dominated the market....
Nope...only people at Interbike are the sales people. They know nothing about costs. They said something to the effect of, "you know...that's what people have been telling us all day. I'm really surprised. I thought we were priced competitively."
Besides....cost <> price....the two are detached. Price is set by what the market will bear at a level of units that they want to sell.
They simply missed the target price. Being in the market daily I can tell you that if they came in under $1k then we'd be having threads about how hard it is to find any in stock anywhere. At 1500, anyone is better off picking a powertap, Quarq or other power device that is proven. Especially considering Garmin's extremely poor track record of actually using/testing any of their product combined with the fact that most power products companies have demonstrated that there is a steeper learning curve with power products anyway.
EDIT:...and yeah....iBike is not a powermeter...it's a power calculator.