Despite being more expensive, the Feather is not a better bike than the BD ones that people rave about on here. You're essentially just paying more money for the name brand, but if you're okay with that and form is more important to you than function, then go for it. You just might regret it later when you want to switch out components for better ones (trust me, this is inevitable) and you had already spent ~$580 on the complete bike rather than ~$280.

Also just cause some of us buy stuff on the interwebz doesn't mean we don't still support the LBS.