Seems like it was a few years ago that I became the unofficial spokesman/advocate for white bikes (pointing out why they are the fastest bikes because they pit no additional weight, with no added pigment on the frames, among other reasons), and look what has happened. White bikes everywhere from all the biggest manufacturers.

Now, the debate shifts to white bar tape with the usual objections -- it's too hard to clean, etc. The zeitgeist is shifting, people. The rise of popularity of white bar tape is as inevitable as the rise of the sun tomorrow morning.

Bikes with white bar tape are faster, sexier, reduce flats, prevent rider fatigue by absorbing vibrations better, lead to better pie choices, and have higher resale value down the road. None of that can be debated anymore.

It's time to join the white bar tape revolution.