Yeah, the initial price of the bike is just a down payment...

My order of "upgrades":

1. The bike w/ Pro fit.

2. Speedplay cleats, shoes and socks.

3. Helmet, gloves, water bottles & cages, a saddle bag, spare tubes, tire patches, CO2 cartridges and a multitool.

4. Clothing: 3 bibs, 3 jerseys, 2 skull caps, sunglasses, a lightweight windbreaker, leg & arm warmers and shoe covers (I live near a Pearl Izumi outlet - lucky me!)

5. Garmin Edge 200 so I could save some basic ride metrics and track my progress.

6. Park Tools mechanic stand, tool tray, tool box and an assortment of bike tools.

7. Upgraded wheelset.

8. Changed bar tape & cable housings

9. And finally, yesterday, I upgraded my saddle.

What's really sick is that I've done all of this since Jan 14th, which was when I bought the bike.

My next upgrades will be a lighter seat post & stem, after that maybe better brakes, then perhaps lighter crankarms, and eventually the front & rear derailleurs.