1-Start a fund raiser tour for a local charity, get press. Make it a big event with short, medium and long routes. Use the event to raise good press.

2- Start a once a week family and cruiser ride. Slow speeds, side roads, riding as a group. Teach responsible cycling. The numbers will grow and the people that ride it will be your best supporters.

Lots of bike lanes in cities are just paint. The roads arn't any wider. The streets with on street parking have a 'door zone' that's calculated into road planning. Painting a cycle path that doubles as a 'door zone' reduces parked car damage and benifits cyclists (though you have to be carefu 'in the zone.')