Originally Posted by
akenny
Wow, easy guys. It's terminology, not holy scripture. In the "rolling billboard" scenario, you'd still refer to companies on your kit as sponsors. Obviously there's a difference between having a bike shop or brewpub sponsor and having Cannondale give you free bikes. Sponsorship implies support, whether in cash, products, or discounts.
No argument here. If my original reply came off as...whatever Rutnick thought I was...I apologize, as that wasn't my intention. The HED and the Vitesse are pretty similar wheelsets, so I was just guessing that Ultraslide was considering switching just to be sponsor-correct. It was my suggestion that it's not worth shelling out that much money (again, assuming at least a few hundred $$, even if they give a discount) for JUST that reason.